Website Redesign
Website redesign that incorporates conversion optimisation best practices
Is your website helping you reach your business goals? Conversion Surgeons works with you to deliver a website redesign that incorporates best practices in conversion optimisation to deliver a website that looks great and drives business growth.
Most new websites are a fresh coat of paint. Our website redesigns look under the hood.
We determine what works on your old website
Our website redesign builds off the opportunities we’ve identified in our CRO Audit, capitalising on what works while shoring up what doesn’t.
Our team investigates your website’s effectiveness by thoroughly reviewing your pages, navigation, site engagement features, forms, checkout process, and mobile visitor behaviour. This process includes a comprehensive qualitative and quantitative conversion and UX analysis. We then compile all our findings into a conversion audit report and provide you with a live walkthrough of the insights we have gathered.
We help you take the next step toward online success by building on what works.
Data-driven wireframing and web design
After analysing the audit, we gained insights into how users interact with your website, including where they hesitate, what information they struggle to locate, and where they drop off or convert.
Using this information, we can redesign your website strategically. Our analysts work with our UX and graphic designers to create wireframes prioritising conversion optimisation. You will receive desktop and mobile PSD designs because of this process.
Detailed blueprints and ongoing development support
With your approval, we’ll work with your web developer to deliver detailed blueprints to build and take your site live. Our team will provide ongoing support and insight throughout your website build, ensuring the highest possible standard for implementing our conversion-optimised design.
As your web developers are hard at work, we’ll also set up your Google Analytics tracking codes and install Google Ads and any other necessary marketing or third-party software codes for the optional post-go-live audit.
Continued assessment and improvement
With your website redesign live, you can also opt into a follow-up CRO audit to assess the effectiveness of the changes and build a cycle of continuous optimisation. We’ll continue to identify new conversion opportunities and minimise friction points to keep your ROI on the rise.
Is a website redesign with Conversion Surgeons right for you?
Businesses choose Conversion Surgeons for many reasons. You should trust us to deliver your website redesign if any of the following applies to you:
Your marketing campaigns drive traffic to your site, but you’re not converting that traffic into revenue
Customer feedback indicates that your website is not easy to navigate.
Your previous web development resources leaned heavily into graphic design at the expense of user experience and functionality.
You have invested in a CRO Audit and have enough insight to meaningfully improve conversions with a new website.
You’re concerned that a full website redesign will not generate enough ROI to justify the expense.
Why choose Conversion Surgeons?
Not all CRO companies are created equal. Our conversion rate experts boast years of experience developing and delivering CRO strategies for several types of businesses. We’re a CRO agency that offers conversion optimisation solutions based on your digital marketing and conversion goals. Speak to us today to learn more about what sets us apart.